The service is looking to catch up with netflix , the largest mail service brand , founded in 1999 in los gatos , calif . blockbuster expects to hit 2 million subscribers next year , while netflix will hit 3 . 5 million by the end of this year 据市场调查机构统计， blockbuster的用户数量在明年将会超越200万大关，而作为世界上最大的在线电影租赁公司， netflix在今年年底的用户数量也有望超过350万。
